UAL Embraces Social Media Revolution: Creating Engaging Content Across Platforms

Students of The University of the Arts London (UAL) are revolutionising the field of audio and video journalism by embracing the power of social media. At UAL, journalists students in the Audio and Video Journalism Pathway have embarked on an innovative project, creating a diverse range of group projects which include a studio programme, a documentary or a digital video. The endeavour, is known as the “News-day”, it is an exciting exploration of how tradition journalism can adapt and thrive in the digital age.

The News-day project at UAL aims to train students in producing engaging content tailored to various social media platforms. Students have been encouraged to think outside the box, employing their creativity and technical skills to captivate audiences across the digital landscape.

Under the guidance of experienced faculty members of the Journalism department. The News-day team has been working tirelessly to create compelling studio programs, thought-provoking documentaries, and visually stunning digital videos, all designed to resonate with today’s social media-savvy audiences.

The innovative approach of the News-day project has not only equipped UAL students with the skills to thrive in the ever-evolving landscape of journalism but also contributed to shaping the future of the field. By embracing social media platforms and tailoring content to their specific requirements, UAL is breaking new ground in journalism education.

As the News-day project continues to evolve, UAL students are poised to make a significant impact in the world of journalism. By embracing the power of social media platforms and crafting engaging content, these upcoming journalists are shaping the future of storytelling and ensuring their voices are heard in the digital age.